Oxado Blog

An oft-requested feature: being able to control the type of ads displayed. This is now possible, and you can chose to filter out:

• CPC ads (paid per click)
• CPA ads (paid per action: lead or sale)
• CPM ads (paid per impression: we don’t have any of those yet, but stay posted!)
• text ads
• graphical ads (images)
• flash ads
• video ads (again, we don’t have any of those yet, but they should be coming soon)

You can also opt not to display logos along text ads for those that have them, and likewise for prices.

Please note, though, that we strongly recommend you don’t filter out any ads unless there is a strong and compelling reason to do so: it restricts the number of ads our engine can chose from, and it can thus restrict relevance, or in some cases, prevent the display of any ads. If you have an international audience, don’t forget that some countries have limited inventory, and only certain types of ads, so if you filter those out, there won’t be any ads at all.

You’ve been warned!

We haven’t talked much about it, but we have silently added a lot of new countries over the last few months. If you have been using Oxado for a while (or a while ago), check out the list of countries here. Depending on the countries, you may either have PPC (pay per click) ads from Yahoo! Search Marketing, Miva, Genieknows and others, PPA (pay per action: lead or sale) ads from Tradedoubler, Zanox or Commission Junction, or a combination of both. Likewise, you may have text or graphical ads.

Among the countries added over the last few months:

• Australia
• The Netherlands
• Mexico
• Brazil
• India

Yet more reasons to use Oxado on your sites. Of course, we keep on adding new coverage, so stay posted!

A much asked for feature: you can now be paid on a Paypal account in all countries where Paypal allows this. This means you now have the choice between:

• Bank transfer for all residents of the European Union (27 countries)
• Check for french residents
• Paypal for residents of 65 countries
• Moneybookers for everybody

Well, this is the brand new Oxado blog. We’ll use it to let you know of new features, changes, as well as rant about technical thingies and let you discover the wonderful world of Oxado. There’s quite a bit of catch-up to do as there have been lots of new things happening, some visible, some not, in the last few months, and we haven’t talked much about them. Enjoy!