Oxado Blog

Our good friends of Tradedoubler announced the launch of their new contextual ads service, named AdMatch. It looks nice, but Oxado is better

• Oxado already integrates graphical and product ads from Tradedoubler (as well as Zanox and Commission Junction), and  also text ads from Yahoo! Search Marketing, Miva, Genieknows, and more);
• Oxado does automatic geographic and language targeting, which they don’t;
• Oxado provides a lot more banner formats than they do;
• Oxado’s contextual solution has been up and running for nearly 3 years now, which gives us a lot more experience;
• Oxado allows you to automatically switch between text, product and  graphical ads based on what performs best in each situation (though you can filter the types of ads if you really want to);
• Oxado’s solution takes into account not only relevance, but also revenue estimations (based on past performance in terms of click-throughs, post-click and post-impression conversions, average basket or product price, and many other parameters);
• Oxado covers all the countries Tradedoubler does, but also covers Australia, Brasil, India, Mexico, Argentina, the US and Canada…
• Oxado includes a lot more paid-per-click ads than Tradedoubler does;
• All in all, Oxado has a lot more ads and advertisers than Tradoubler does;
• Oxado pays monthly, within 30 days, whether the advertiser has paid or not.

All in all, if you thought about using Tradedoubler’s Admatch, there are a lot more reasons to use Oxado!

This entry was posted on Monday, March 31st, 2008 at 4:49 pm and is filed under English, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.